Privacy Policy

1. What information do we collect from you?

In order to better provide you with our services, we collect two types of information about our
users: Personally Identifiable Information and Non-Personally Identifiable Information. Our
primary goal in collecting information from you is to provide you with a smooth, efficient, and
customized experience while using our site.
Personally Identifiable Information: This refers to information that lets us know the specifics of
who you are or how to contact you. This information may include, for example, your first and last
name, email address, physical address, and your payment information.
Non-Personally Identifiable Information: This refers to information that does not by itself identify
a specific individual. We gather certain information about you based upon where you visit on our
site in several ways. This information is compiled and analyzed on both a personal and an
aggregated basis. This information may include the site’s Uniform Resource Locator (“URL”)
that you just came from, which URL you go to next, what browser you are using, what type of
device you are using, and your Internet Protocol (“IP”) address.

2. Where do we collect information from you and how do we use it?

We do not collect any Personally Identifiable Information about you unless you voluntarily
provide it to us. You provide certain Personally Identifiable Information to us when you register
for a user account or place orders through our website.
In addition, we may also collect, or our third party ad server and/or content server may collect,
certain Non-Personally Identifiable Information. We use your IP address to diagnose problems
with our servers, software, to administer our site and to gather demographic information.
We will use your Personally Identifiable Information to provide our products and services to you,
such as processing your payment information and shipping purchased products to you. We will
also use Personally Identifiable Information to enhance the operation of our site and software
application, improve our marketing and promotional efforts, statistically analyze site use,
improve our product and service offerings, and customize our site’s content, layout, and
services.
We may use Personally Identifiable Information to deliver information to you and to contact you
regarding administrative notices and regarding product or service offerings which we believe
may be of interest to you. You will be given an opportunity to opt out of receiving such
promotional materials from us. We may also use Personally Identifiable Information to
troubleshoot problems and enforce our agreements with you, including our site Terms and
Conditions and this Private Policy. While you may opt-out of receiving our promotional
communications by taking the measures outlined in such communications, you may not opt-out
of receiving administrative communications.

3. With whom do we share your information?

We do not sell, trade, or rent your Personally Identifiable Information to others. However, we do
utilize the services of third parties and provide some of our products and services through
contractual arrangements with affiliates, service providers, partners and other third parties. To
facilitate such arrangements with third parties, we reserve the right to (and in fact do) share with
such third parties Personally Identifiable Information, provided that such third parties agree to
not share the information. For example, we utilize third party credit card processing services and
we share your credit card information with such service providers to facilitate payment. Likewise,
we share your mailing address with affiliates who provide logistical services to us.
Occasionally we may be required by law enforcement or judicial authorities to provide
Personally Identifiable Information to the appropriate governmental authorities. We will disclose
Personally Identifiable Information upon receipt of a court order, subpoena, or to cooperate with
a law enforcement investigation. We fully cooperate with law enforcement agencies in
identifying those who use our services for illegal activities. We reserve the right to report to law
enforcement agencies any activities that we in good faith believe to be unlawful.
We may also provide Non-Personally Identifiable Information about our customers’ traffic
patterns, and related site information to third party advertisers, but these statistics do not include
Personally Identifiable Information.

4. How can you update or correct your Personally Identifiable Information?

We believe you should have the ability to access and edit the Personally Identifiable Information
that you have provided to us. You may change any of your Personally Identifiable Information in
your account online at any time by logging on to your account and editing your information.
We encourage you to promptly update your Personally Identifiable Information if it changes. You
may ask to have the information on your account deleted or removed; however, because we
may keep track of past transactions, you may not be able to delete information associated with
past transactions on the site. In addition, it may be impossible to completely delete your
information without some residual information because of backups.

5. What are your choices regarding collection, use, and distribution of your information?

We may occasionally send you direct mail (including e-mail) about products and services that
we feel may be of interest to you. You will have the ability to opt out of receiving such
communications from us by following the instructions in such communications.

6. What security precautions are in place to protect
against the loss, misuse, or alteration of your information?

At our site you can be assured that your Personally Identifiable Information is secure, consistent
with current industry standards. The importance of security for all Personally Identifiable
Information associated with our users is of utmost concern to us. Your Personally Identifiable
Information is protected in several ways. If you create an account on the site, access to your
Personally Identifiable Information is available through a password and unique customer ID
selected by you. This password is encrypted. We recommend that you do not divulge your
password to anyone. In addition, your Personally Identifiable Information resides on a secure
server that only our selected personnel and contractors have access to via password. We
encrypt your Personally Identifiable Information and thereby prevent unauthorized parties from
viewing such information when it is transmitted to us.
Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed
to be 100% secure. As a result, while we strive to protect your Personally Identifiable
Information, you acknowledge that: (a) there are security and privacy limitations of the Internet
which are beyond our control; and (b) the security, integrity and privacy of any and all
information and data exchanged between you and us through this site cannot be guaranteed.

7. Do we use “cookies”?

When you use our site we may store cookies on your computer or device in order to facilitate
and customize your use of our site. A cookie is a small data text file, which a website stores on
your device that can later be retrieved to identify you to us. The cookies make your use of the
site easier, make the site run more smoothly and help us to maintain a secure site. You are
always free to decline our cookies if your browser permits, but some parts of our site may not
work properly in that case.

8. What should you know about privacy policies and
data collection at any third party sites accessible from our site?

Our site may feature links to third parties. Except as otherwise discussed in this Privacy Policy,
this document only addresses the use and disclosure of information we collect from you. Other
sites accessible through our site have their own privacy policies and data collection, use and
disclosure practices. Please consult each site’s privacy policy.
If you have any questions about this Privacy Policy, the practices of this site, or your dealings
with this site, please contact us by sending us an email to
jtonogan@bloodandsweatapparel.com.